Selena Gomez Files A Rs 70.6 Core Lawsuit Against Chinese Mobile Game For Utilizing Her Images

Bhavna Acharya |Apr 17, 2020

Selena Gomez has taken legal action against mobile game developers for having allegedly utilized Selena’s images regardless of her consent.

Reportedly, the American Popstar Selena Gomez has already issued a $10M lawsuit against the game called “Clothes Forever — Styling Game” which utilized her images regardless of her consent.  The controversy app directly links to the Chinese game publisher Guangzhou Feidong Software Technology and the UK-based game firm MutantBox Interactive.   

Selena Gomez Fashion Game Lawsuit
The Chinese fashion game is allegedly using the images of celebrities without their permisson  

This in-purchased game is available on App Store with “diamonds” prices varying from $.99 to $99.99. After installing the game, users will be able to virtually go on shopping sprees with stars. According to its promotional material, the game hands you the opportunity to have virtual fashion experiences with multiple celebrities such as Beyonce, the Kardashians, Taylor Swift, Gigi Hadid and many more. One of those in-game featured stars is apparently based on Selena Gomez.

Selena Gomez Fashion Game Lawsuit 2
As set forth by Selena, she had never given any permission for any game makers to exploit her likeness for their products.

The lawsuit stated that in regard to Selena’s rights, defendants had neither asked for her permission nor notified Selena about their usage of her likeness. Moreover, even if they had asked, she would have never approved of her likeness is to be used for such an unsavory practice promoted by the defendants. The fact that they had been using celebrities' images as a way to lure people into in-game purchases could never be in line with Selena’s mentality.

For that reason, she is suing the Guangzhou Feidong Software Technology Co.,.- the game seller together with MutantBox Interactive Limited - the copyright owner. Obviously, Selena is a public figure who has a huge impact on the youth. The suit added that those game makers’ practice was “an egregious violation of Selena’s rights, which we are going to litigate vigorously to vindicate.”

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