OFFICIAL! iTunes Is Removed By Apple, Era Of Digital Music Sales Will Come To End?

Nalini Suri |Jun 08, 2019

iTunes has just ended up its journey after 18 years, which affects significantly the global music market.

After nearly a couple of decades topping a digital music era and attached to various generations’ memories, iTunes has been officially removed and integrated into Apple Music. Billboard chart will happen a derangement, many young artists will be beneficial while the artist generation succeeding in the iTunes era will go down, leading them to find another way to survive.


In detail, iTunes is not totally removed but it will integrate into Apple Music, Apple Podcast and Apple TV. We can buy digital music directly on Apple Music app instead of through iTunes and play music on Apple Music as before.

It seems to sound ideal but actually, this is the end of the iTunes function when digital music meets streaming music base. Most of the people’s psychology is that they do not want to spend money to buy music to download for their device when they also spend money to use the streaming service of Apple Music.

Digital sales will be prevented by streaming sales and they will be only the symbolic figures, not trivial for artists’ income. It is a dark prospect for various artists.


The artists first affected by the end of the digital music era are the ones succeeding thanks to digital music, such as Taylor Swift, Lady Gaga, Rihanna, Katy Perry… Thus, their positions in the Billboard chart will change drastically when one of the factors making their rankings has been removed. Certainly, they are going to encounter a new way for themselves. Nevertheless, their returning way to the top of glory is not easy now.

Even Taylor Swift gets tough with the new era.

The new generation of artists successful due to streaming music surely will become flying tigers. Ariana Grande, Halsey, Billie Eilish,… will promote their streaming music. An enormous effect of the streaming base is like Old Town Road, the champion of Billboard Hot 100 spreading all over the U.S.

Ariana Grande is successful with streaming music.

Whether we want or not, we still have to admit that this is the streaming era, like how iTunes opened the digital sales era which killed off physical sales. As a throwback, this is just a turning round of music history. Goodbye iTunes, goodbye an entire era of music!


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