Virat Kohli’s Brand Value Doubles The Total Of Deepika & Ranveer Combined – Here Is Why!
Leela Adwani|May 13, 2020
If you are curious about Virat Kohli's brand value, the lowdown below will show you.
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It’s not far off the mark to say the 21st century, India witnessed the birth of two religions: Bollywood and Cricket. Being modern religions, they don’t need temples, citadels, or churches for their propagation. However, audiovisual media and modern electronics are being used instead. As Bollywood and Cricket are all the rage, of course, such overwhelming success has been created by humans. People who work in these industries are true stars and when it comes to the brand value, one of the most questions is that who will top the list?
India’s most valuable celebrity endorser
When many people think Bollywood stars will be the toppers, yes, they are right but not 100%. In fact, the captain of India Cricket team Virat Kohli retained his position as the country’s biggest celebrity brand for three back-to-back years. Not just this the brand value of the cricketer is even double the second-highest toper Akshay Kumar net worth, as per the data from Duff & Phelps Celebrity Brand Valuation study.
In 2019, Virat’s brand value witnessed an impressive increase to $237.5 million by 39%. Meanwhile, Bollywood megastar Akshay Kumar who made it the list of Bollywood’s richest actors ranked second with $104.5 million. Followed by is the celebrity married couple who are placing at third and fourth respectively – Deepika Padukone and husband Ranveer Singh. Interestingly, they both have the same brand value at $93.5 million.
Check out the full list here:
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Other than Virat Kohli, there are three other cricketers also making it to the top 20 with MS Dhoni (9th), Sachin Tendulkar (15th), and Rohit Sharma (20th).
Virat Kohli’s brand endorsements list
It would not come as a surprise when Virat Kohli is one of the heist paid athletes of the world. Apart from the salary he earns from cricket, he also makes a lucrative income from brand endorsements for more than 20 brands.
Here are some:
Wrogn
The first and foremost is hands down Wrogn. Initially founded by Anjana Reddy who is the founder of Universal Spotsbiz Pvt Ltd (USPL), Virat became the brand ambassador in the year 2014 and later the co-owner of this clothing brand. Wrogn is famous for its denim jackets and graphic T-Shirts that are popular among youngsters.
One8
One8 is a collaboration between celebrity cricketer and giant sports brand PUMA. The brand is getting much attention from the public. Within a short span of time, One8 which is mainly known for its caps, backpacks, footwear, perfumes, training bags, kids wears, has earned more than Rs 130 crore in its revenue, as per the report from Forbes.
Myntra
In fact, not only did Virat feature to the list of biggest celebrity brands in India but also his beautiful wife Anushka Sharma who positioned at 18th place. In 2019, the couple was appointed as the faces for the e-commerce platform named Myntra.
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Uber India
The worldwide car-service app, Uber finally roped in the hottest cricketer Virat as their official brand ambassador in 2018. It was also the first time Uber has arranged a deal across the Asia Pacific market.
Audi
Another leading brand wants Virat to be their brand ambassador. In fact, Virat has a huge passion for Audi cars and we are not too surprised when the brand considered him the sought-after face for Audi India.
His Audi car collection is bound to raise your eyebrows. He is the proud owner of Audi R8 V10 LMX, Audi Q7, Audi Q8 and you name it.
Virat Kohli’s brand value somehow proves his influence, his position in the entertainment world. Hope his career will be more successful in the future.
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