Colors TV On Total Revamp, Four Shows Will Go Off-Air Soon

General entertainment channel Colors TV is all set to restart with the new and fresh content. The TV channel has decided to off-air the four running TV shows for the betterment of their channel's future. Their daily serials like Udaan, Jhansi Ki Rani, Ishq Mein Marjawan and Kesari Nandan will go off air by the next month.

Source shared with media portal Indian Express, “Colors doesn’t want to disappoint its fans and since the shows were not garnering numbers, it decided to pull it off air than just extending the storyline. Also, Jhansi Ki Rani with so much grandeur is an expensive show. It made no sense to keep running it, even when it couldn’t garner ratings. The channel will soon announce a fresh lineup of shows.”

On the fiction front, Colors has family drama Choti Sarrdaarni, a love story Bahu Begum, a supernatural drama by Rajan Shahi, and two more daily soaps by Mahesh Pandey and Shashi Sumeet Productions, respectively. It’s also looking forward to the new season of its reality shows Bigg Boss and Khatron Ke Khiladi.

From the current lot, Shakti - Astitva Ke Ehsaas Ki, Bepanah Pyarr, Gath Bandhan, Vish and Kawach will stay on the air. Two popular reality shows Khatra Khatra Khatra and Dance Deewane will continue to entertain the masses.

The source added, "Dance Deewane had raked in huge numbers last season. The second installment of the show launched last week and has been receiving positive feedback. Even Khatra Khatra Khatra has been a popular show. The team is hoping the shows manage to up the game for the channel. The new TRAI policy has definitely affected the entire television ecosystem.”

The popular TV show Udann will air its last episode on June 21. The show had recently taken a leap and actors Toral Rasputra, Tanya Sharma and Gaurav Sareen had joined the cast. The TV show Kesari Nandan, inspired by wrestling drama Dangal, starred Manav Gohil in the lead role. The show will go off air on July 12.

Jhansi Ki Rani show that has Anushka Sen playing the titular role will reportedly, air its last episode on July 24. Jhansi Ki Rani, as per the reports, has been placed on the radar with the decision of the off-air in July if the ratings do not improve.

According to reports, Anushka Sen, Vikas Mantabala, Anuja Sathe are playing central roles in the Queen of Jhansi. According to a credible source, "The Queen of Jhansi is not able to compare her numbers with her. Number-wise it has been very average. If the number does not improve, the channel has decided to close it. If things didn't get better, the show would be closed in July." While Arjun Bijlani-Nia Sharma starrer Ishq Mein Marjawan will bid adieu on June 28.

Recently, the Colors TV channel came into the headlines for collaborating with the fastest growing lingerie brand Clovia. According to the reports, daily soaps are influencing to the audience by fashion and lifestyles. The Clovia brand has come up with their new collection and to match up with their outfits and fashion, the channel has decided to make a fresh and developed content.

"Women in India are well connected with their favorite daily soaps and the TV stars today have the same influence over lifestyle & fashion choices as Bollywood stars. We are very excited to partner with Colors TV and expand our reach to a vast audience. We are on track to grow 300 percent YoY and drive growth via such partnerships. It is a one of a kind activity done in our category as well as in TV industry", said Pankaj Vermani, Founder and CEO, Clovia.

"Till recently, TV stars wore heavy sarees to bed in storylines. We are changing their bedtime looks. With this integration, we expect the audience to get a flavor of our wide range of collection", he added.