India's Most Powerful Woman: Anjana Reddy And The Face Of Her Fashion Brand, Virat Kohli

Breaking away from the legacy is the hardest thing in life! But the fourth generation of Reddy family, Anjana Reddy did it and did it amazingly. It’s so admirable for a young girl to try to bring the universe business back to her country, India.

Anjana Reddy, born March 15, 1988, is the founder of Universal Sportsbiz Pvt Ltd (USPL), owns 3 famous fashion brands Collectabillia, Imara, and Wrogn has put her name on the list of India’s most powerful women 2019.

You cannot imagine that the girl loves dogs, love cares, go to work daily, runs a Rs 61-crore business well on its way to becoming a Rs 100-crore business by the end of this financial year. Notably, instead of joining the medical firm full of fertile from her Reddy family - Apollo hospital, she started her own way.

After graduation from a college in the US in 2011, Anjana had three options; return India to join the medical business of her family, take up a corporate job in the US, and get her own startup.

Anjana selected the most difficult thing, she founded a company named Collectabillia in her final year in college, specialized in sports products, which owned by celebrities, and later, Imara (women sports clothing) and Wrogn (men sports clothing).

Anjana soon knew that branded sports merchandise was big business. So, when her family owned the cricket franchise team Deccan Chargers, she caught this opportunity immediately.

As a fan of Virat Kohli and Shraddha Kapoor, Anjana Reddy invited them to be the faces of her fashion brands, Imara (women sports clothing) and Wrogn (men sports clothing). Interestingly, the bet kicked off her business to the peak.

The story was back in the summer of 2014 when Virat failed to perform in the England series, and even Virat himself was not sure of signing up with a brand Wrogn. However, the Anjana team still persuaded him to sign up for the contract, and eventually, he joined.

As you know, a fairy tale happened. Virat excellently performed in Australia in late 2014 and shined as a superstar. After his exploits, the youth started to look at the clothing brand Wrogn, owned by Virat Kohli. In this way, the clothing brand was a runaway success and got back a huge revenue.

"No wonder no one knows the face behind the brands other than the celebrity representing them"

Presently, Anjana and her 350-member-strong team are running a Rs 500-crore business and predict that the number will be larger and larger. Her brands sell in 73 Shoppers Stop stores, as a shop-in-shop, and retails in e-commerce sites.

Anjana Reddy owns six offline stores and plans to launch at least 100 more stores by the end of next year. Furthermore, she is going to add four more warehouses across the country to the current one to strengthen the brand along with the supply chain.

Anjana Reddy has continuously spread multiple brands, with the face of the celerity. Undoubtedly, her successful businesses are bestowed up upon her by her parents and grandparents. For those successes she has achieved, Anjana becomes one of India’s most powerful women in 2019 and the youth put their admirations.

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