Vijay Deverakonda Graces The Pre-Launch Of Upcoming OTT Platform, Aha

Vijay Deverakonda, one of the hottest actors working in Telugu cinema, was recently seen at the pre-launch of an upcoming OTT platform called Aha. Well-known producer Allu Aravind is plunging into the digital world with Aha. He has collaborated with Rameshwara Rao and a few others to setup the digital platform.

Speaking at the pre-launch of Aha, Allu Aravind revealed that Aha would be launched officially on Ugadi. Talking about what led him to enter the webspace, the producer said that nearly a year back, he watched a programme till 3 am. On another day, he found that his superstar son Allu Arjun was awake around midnight, and he told him that he was watching Netflix. That was when he realised that digital is the future and also that another medium was cutting into films.

He went on to add that he did not look at the medium as an enemy. He, in fact, looked at the positive side of it and decided to start an OTT channel. The producer said that he wanted to come up with a Telugu channel. He said that he met MyHome Rameshwara Rao and his son Ramu Rao and they agreed to join him immediately. He said that his sons were also supportive of the venture, and that he had also taken help from a few people in Kolkata as well as an American company.

Vijay Deverakonda was the special guest at the event, which saw the presence of several big names from the Telugu film industry. Several popular YouTubers were also invited to attend the grand launch of Aha. The makers showcased trailers of webseries to be streamed on the platform.

Meanwhile, Vijay Deverakonda is presently looking forward to the release of his upcoming film World Famous Lover. Vijay Deverakonda has also started shooting for his multilingual film Fighter with director Puri Jagannadh.