Before Avengers 4 Trailer, Look Back 5 Most Innovative Trailers Of Recent Times

It seems that the Avengers 4 trailer is much-awaited with the same excitement as the movie. Marvel fans assumed that the upcoming film’s trailer would be launched at the end of November, exactly one year when the official Avengers: Infinity War trailer dropped. However, it didn’t happen, leaving fans disappointed.

So while we’re waiting for the trailer release, let’s talk about some under-appreciated movie. Decades of research have shown that there is a close connection between the emotions in moviegoers triggered by trailers and the box office potential. It is clear that 2017 witnessed the lowest box office figures in decades while the movie trailer industry reached its golden peak.

Below are the five most innovative movie trailers in recent times.

1. Mad Max: Fury Road

The only way to describe the latest trailer for Mad Max: Fury Road: a mind-boggling, action-packed thrilling ride.

The two-and-a-half-minute trailer was dominated by fire, bombs, dusty wastelands, guys without lips, and frightening face masks. Directed by the original’s mastermind George Miller, the film is directly influenced by the editing style of film trailers. Composer Junkie XL brought successfully rock opera tone into the film.

2.The Girl with the Dragon Tattoo

Directors used to be given the power to control over a film’s marketing, but these days have gone and director David Fincher was the last example. Fincher was reported to peg his version as ‘the feel bad movie of Christmas’. He also made a quick cut the terrific trailer, which utilized Led Zeppelin’s Immigrant Song years before Thor: Ragnarok.

3.Cloverfield

Actually, the trailer of Cloverfield didn’t unveil much about the plot, it was just a mood piece, but it drew everyone’s attention – the mission of any trailer. Cloverfield is a monster movie whose purpose is nakedly therapeutic inspired by the historical trauma of 9/11 attack. The trailer was almost single-handedly responsible for high opening in first weekends.

4.Watchmen

If there’s one film which perfectly captured the thematic soul and visual effect of director Zack Snyder’s works, it is The End is the Beginning is the End performed by Smashing Pumpkins. It was released before movie trailers started to become as cliché-ridden.

5. Inherent Vice

Although Inherent Vice was confronted with mass confusion, even considered as an epic fail, the trailer was really worth watching as it was cut and edited by director Paul Thomas Anderson himself. This cut is not only makes him become the best filmmakers of all time but also film writers and cinematographer.