Top 10 Instagram Influencers In India 2023

The diverse and lively individuals of India symbolize billions around the world seeking content that resonates with their culture and preferences. Here, Starbiz.com will present the top 10 Instagram influencers in India we’re in love with for 2023 campaigns!

1. Bhuvan Bam

Followers: 14.5M+

Bhuvan is a prominent figure on social media and a comedian who initially launched his online presence through a YouTube channel called BB Ki Vines, amassing a subscriber base of 25 million. While his YouTube channel has undergone some changes, Bhuvan remains internationally renowned, particularly on Instagram, boasting a substantial following of 14.5 million.

He has engaged in partnerships with fellow Indian celebrities, collaborated with brands such as The Man Company and Amazon Prime, and is set to take on a leading role in an upcoming production by Disney+ Hotstar titled "Taaza Khabar."

2. Farah Dhukai

Followers: 6.4M

Farah is a renowned figure across YouTube and Instagram, celebrated for her innovative DIY beauty solutions infused with a desi flair. With a dedicated following, she imparts home beauty remedies, hair care insights, and cosmetic routines to a substantial audience of 6.4 million on Instagram and 2.3 million on YouTube.

Embarking on her online journey in 2010, Farah has forged collaborations with numerous brands and even established her own skincare line, Farsali. Although of Indian heritage, her family's recent generations trace their roots to Africa. Having grown up in Toronto, Canada, Farah continues to reside there alongside her husband and child.

3. Mithila Palkar

Followers: 3.5M

Mithila Palkar, originally focused on an acting journey, skyrocketed to online stardom in 2016 with her rendition of The Cup Song. Uploaded to her YouTube channel, it garnered a remarkable 6 million views. Presently, her YouTube channel boasts 168k subscribers, while her Instagram followers have reached an impressive 3.5 million.

Continuing to flourish as an actress, Mithila has secured roles in Netflix's "Little Things" and made an appearance in the Bollywood movie "Katti Batti." Collaborating with numerous brands, including Times Prime and Plumb Goodness, she remains a notable presence in the industry.

4. Tamanna Roashan

Followers: 2.7M

Tamanna, the enchanting force behind @DressYourFace, embodies the roles of a beauty, lifestyle, fashion, and education influencer. With a rich heritage combining Afghani and Indian roots, she resides in Los Angeles alongside her husband and two children.

Tamanna's creative endeavors have encompassed collaborations with renowned brands like Lashkaraa, where she curated her exclusive Dress Your Face capsule collection. Her partnerships extend further to include prestigious names like Honest Company and Barbie. With a dedicated following of 2.7 million on Instagram, Tamanna treats her audience to a diverse array of high-fashion and opulent lifestyle content.

5. Kusha Kapila

Followers: 2.4M

Kusha Kapila is a top Indian influencer, renowned for her creative "South Delhi girls" videos on iDiva's YouTube channel. Her iDiva channel has 451k subscribers, and her personal channel has 369k subscribers.

On Instagram, she boasts 2.4 million followers, sharing comedic content and her journey as a budding celebrity. Kusha has collaborated with brands like Google and Cred, graced high-profile film events, judged fashion, and starred in Karan Johar's "Ghost Stories."

6. Diipa Büller-Khosla

Followers: 1.7M

Diipa Khosla transitioned from a social media manager to a fashion influencer, and is now an entrepreneur with her Ayurveda-based cosmetic line, Inde Wild. Notably, her wedding to Dutch diplomat Oleg Büller made headlines with her nine outfit changes over four days. She's a prominent figure on Instagram (1.7M followers) and YouTube (18.3K subscribers), and was the first major Indian influencer to collaborate with MAC cosmetics. She also co-founded "Post For Change," a foundation that utilizes influencers for driving positive transformation.

7. Komal Pandey

Followers: 1.7M

Komal Pandey, a fashion influencer renowned for her unique and humorous flair, swiftly captivated the social media realm. Commencing her YouTube journey in 2017, she introduced her distinctive "college couture" style, eventually evolving into a stylist for the well-received popxo channel.

Currently, Komal boasts an impressive 1.7 million followers on Instagram and a subscriber base of 1.15 million on YouTube. Her collaborations span an impressive array of over 100 brands, including notable names like Olay and Vivo India.

8. Dolly Singh

Followers: 1.4M

Dolly, a featured content creator on the iDiva YouTube channel, commands her own presence with a substantial following of 1.4 million on Instagram. Emerging from modest origins, she initiated her journey by launching a fashion hacks and style blog during her university days.

Presently, Dolly epitomizes her distinct influencer persona, marking collaborations with notable Indian figures like Priyanka Chopra and Ayushmann Khurrana. Her portfolio further extends to encompass partnerships with renowned brands, including Olay and Colgate.

9. Nikhil Sharma

Followers: 1.4M

Nikhil Sharma, dubbed the "Casey Neistat" of India, commenced his YouTube journey in 2010 and swiftly gained prominence in moto vlogging as "Mumbaiker Nikhil," amassing a robust following of nearly 4 million subscribers.

Today, Nikhil stands as a trailblazer in Indian influencer marketing and ranks among the globe's foremost biker and moto vloggers. His Instagram boasts a substantial 1.4 million followers, and he clinched the MTV Indian and IWMBuzz Award for "Vlogger of the Year" in 2019. Notably, Nikhil's collaborations span a range of brands, including Garmin and WB.

10. Masoom Minawala

Followers: 1.2M

To conclude our list of top 10 Instagram influencers in India is Masoom Minawala.

Masoom, a prominent Indian creator of global acclaim, captivates audiences with her inventive photography, vibrant aesthetics, and refined high-fashion sensibilities, captivating a dedicated following of 1.2 million on Instagram. Originally hailing from Mumbai, this fashion and lifestyle influencer has since made Belgium her home.

Her creative sphere extends to YouTube, where her channel boasts 54k subscribers. On both platforms, Masoom offers insights into fashion styling, opulent travel experiences, and a luxurious lifestyle. Her repertoire includes collaborations with esteemed brands such as Louis Vuitton and Moda Operandi.

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