TV Queen Ekta Kapoor: "TV Is Family Viewing, Digital Is Individual Viewing"

Vaishnavi Gavankar |Jun 15, 2019

"Every year, we tried, failed at times, to give out some content that is so alien to what people expect from us", said the TV queen Ekta Kapoor.

Ekta Kapoor is an Indian television producer, film producer, and director. She is the one and only female television serial producer who produced above than 150 daily soaps under her own production banner. She is known as the Queen of the Indian Television Industry. Producer Ekta Kapoor says she used to be a couch potato, and always wanted to make something which was fun.

"And with Hum Paanch also, I had a lot of time on my hands and so when I could write a comedy, it was a very tough thing to do. I was working with writer Imtiaz Patel... so it was a young person's mindset you know; brash fun and entertaining content."

According to Ekta Kapoor, as one gets older "you get baggage, you get to research and you cannot make something as fun as that but in 2010 we got seriously into a film. We built the film company because we wanted to own IP.

With television in India, you don't own IP, you actually sell your content and the idea was to own IP and it was very helpful to do movies and it was also a creative release, the first year itself - LSD (Love Sex Aur Dhokha) and Once Upon a Time in Mumbaai and they were nothing like the TV content we make."

Ekta Kapoor has also launched 40 web TV series online through her digital app ALTBalaji. She has also launched her fashion series with EK Label. In recent times she has been named "Content Czarina". Some of her most popular and top shows are Hum Paanch, Kyu ki Saans Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki, Kahin Kissi Roz,... and several others that were credited with starting a new wave on Indian television.

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