Deepika Padukone’s Appearance At JNU May Lead To Loss Of Brands And Reduced Visibility
Leela Adwani |Jan 13, 2020, 15:09
The fact is that ahead of the release of her film Chhapaak, Deepika paid a visit to JNU to express her solidarity with the students who were reportedly attacked by the violent mob.
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Deepika Padukone is known as the nation’s highest-paid actress and her influence is undoubtedly overwhelming. It’s understandable why her unexpected appearance at JNU recently has been cooking up a storm of controversies on social media and keywords like Deepika JNU or Deepika Padukone JNU are top the top trending. However, as per a report published in Economic Times, leading brands could be playing it safe on the actress post the appearance of herself to support JNU students. The fact is that ahead of the release of her film Chhapaak, Deepika paid a visit to JNU to express her solidarity with the students who were reportedly attacked by the violent mob.
Some brands went on record to state that they are reducing Deepika’s visibility of ads in a short time. Meanwhile, according to the chief executive of IPG Mediabrands, Shashi Sinha, brands normally want to play safe and they are wary of controversies.
On 7 January, Deepika Padukone’s images at JNU campus were prevalent on almost all news portals, just three days ahead of her film Chhapaak’s release. Videos and pictures showing the actress standing behind Aishe Ghosh who is the Union president of JNU Students went viral. This appearance faced the wrath of many people as it has created the trends like #BoycottChhapaak on social media.
Speaking of the box office collection of Chhapaak, it grossed Rs 11.67 crores in two opening days. The Friday collection stood at Rs 4.77 crore and climbing to Rs 6.9 crore on Saturday.
For those unversed, Padukone currently endorses 23 brands in total comprising of several leading brands like L’Oreal, Axis Bank and many more. She is also the second most-followed celebrities on Instagram after Priyanka Chopra.