"Kabir Singh" Producer Spends ₹8 Crores For “Ala Vaikunthapurramloo” Rights

Mohnish Singh |Feb 07, 2020

"Kabir Singh" was produced by Ashwin Varde. News has it that now the producer has bought the remake rights of Telugu blockbuster “Ala Vaikunthapurramloo” for a humongous price.

Kabir Singh (2019) was one of the most successful films of 2019. Starring Shahid Kapoor and Kiara Advani in lead roles, the movie was an official remake of the 2017 Telugu blockbuster Arjun Reddy, featuring Vijay Deverakonda and Shalini Pandey in central characters.

The massive success of Kabir Singh at the box-office has compelled many Bollywood filmmakers to look to the South Indian film industry for story ideas. Some of them are busy buying the remake rights of several successful South Indian movies and remaking then in Hindi.

Ala Vaikunthapurramloo stars Allu Arjun and Pooja Hegde in lead roles

The latest one to do the same is Ashwin Varde, the producer of Kabir Singh. The earth-shattering success of Kabir Singh has brought back the trend of remaking South Indian films in a big way. Ashwin Varde, who produced the blockbuster film in association with Bhushan Kumar of T-Series Films, has now bought the Hindi remake rights for Allu Arjun’s recently released blockbuster, Ala Vaikunthapurramloo. According to reports, the producer has spent a whopping amount of ₹ 8 crores to acquire the remake rights of the movie.

A source close to the development informs an entertainment portal that several producers from Bollywood were looking to remake the Allu Arjun starrer as the story has a potential to be a Pan-India film. It is essentially a family entertainer with undertones of emotion and action, a genre loved by the heartland Hindi film audience.

Ashwin Varde saw the movie recently and liked it. After watching the film, he reached out to the producers and spoke to them about his plans of remaking the movie on a massive scale. The makers agreed and gave the remake rights of the film to him. It will be interesting to see whom Ashwin casts to play the male lead in the Hindi remake.

An official announcement is awaited.

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