Amitabh Bachchan Has Launched “See Now” Campaign To Help Bring An End To Avoidable Blindness

Bollywood superstar Amitabh Bachchan, who last featured in the Sujoy Ghosh directorial Badla, has launched an eye care campaign titled “See Now” with a view to bringing an end to preventable blindness.

To be more specific, “See Now” aims at fighting blindness by making use of SMS, Whatsapp, social media, print, television, and radio to supply vital information related to local services, the way approach them, and eye health. Especially, the creative content of this campaign will be deployed across five main districts, including Sitapur, Lakhimpur Kheri, Raebareli, Luckow, and Unnao.

In order to give encouragement to people who wear glasses with no stigma, Amitabh Bachchan revealed in one statement, "Vision problems are extremely common in India. The basic lack of awareness and understanding of how eye health works, leads to the stigma around easy and simple treatments.” Big B added that though the services of quality eye-care are available in many areas, people usually don’t know about them. There is nothing difficult in getting access to preventative care to prevent themselves from many myriad blindness sorts.

The Fred Hollows Foundations was responsible for funding this meaningful campaign which was also in part funded by Essilor Vision Foundation. Currently, “See Now” is in cooperation with Vision 2020 India and Sightsavers India among others.

Besides this campaign, Amitabh Bachchan also had a reputation for helping over 2000 farmers in Bihar to pay off their loans. The megastar even called on a number of them to his own residence, then donated the money.

On the work front, the 76-year-old actor last appeared in the mystery thriller movie titled Badla which also stars such celebrities as Tanveer Ghani, Manav Kaul, Tony Luke, Amrita Singh, and Taapsee Pannu. The film is officially adapted from a Spanish movie The Invisible Guest.