How A Son Can Ruin The Long-Established Career Of His Mother? Nike’s Top Executive Resigns Due To Her Teenage Son’s Sneaker Resale Business

A top executive of high-profile sports brand Nike had to resign from her company after 25 years of devoting to the company because of the incident of her son.

Ann Hebert who held the position of vice president and general manager of Nike in the North America region stepped down from this high-profile title recently. The representative of the footwear retailer went on record to announce earlier on March 1, 2021.

How the son ruined the long-established career of his mother?

On 25 February, the New York-based media company Bloomberg broke the Internet when they reported that Ann Hebert’s teenage son (19) used her credit cards to purchase 600 pairs of limited-edition and sought-after sneakers for his resale company.

According to the report published in New York Daily News, Joe Hebert used a corporate credit card of American Express under his mother’s name to increase the stock of his own business named West Coast Streetwear. He made a profit of over $20,000 by selling the shoes.

Nike’s policy on resale business

The fact is that Nike doesn’t permit the employees to resell their sneakers. However, the practice of purchasing the shoes at a retail price then selling them at a higher price is still considered taboo for many collectors. It’s understandable when Joe Hebert’s case could destroy the career of his mother.

Meanwhile, in 2018, Nike spokeswoman told that Ann Hebert once reported the company about the business of her son. Upon review, the company concluded that it did not violate the policy of the company.

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