Backstreet Boys Classic Becomes “Hot” In Their ‘I Want It That Way’ Remix Thanks To Chance The Rapper
Leela Adwani|Feb 01, 2019
It is nothing short of a perfect combination between the old and the new (Backstreet Boys and Chance the Rapper).
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Annually, companies usually pay out millions of dollars for taking a commercial slot during one of the most significant sporting events in America, Super Bowl. The fact that it draws more than a hundred million viewers every year, so it’s not far off the mark when saying that it’s worth a considerable investment for any company (if they can afford). Even though the advertisements are still prime television real estate, using the star power to generate more buzz is sometimes more exciting and beneficial as well. Doritos is the one using this formula for their slot in 2019. It is nothing short of a perfect combination between the old and the new (Backstreet Boys and Chance the Rapper).
To promote a new Flamin’ Hot Nacho flavour, Doritos featured the Backstreet Boys and Chance the Rapper into their commercial. The 60-second cut shows the boy band Backstreet Boys paired up with Chance the Rapper in an odd but satisfying hip-hop rendition of the hit “I Want It That Way.”
Doritos highlights their new flavour in the spot and the way they combine two completely different eras, and genres would be the optimal way to increase the sales of their new product.
Check out the video below:
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