Wendell Rodricks & 31 Years Of Contributions To Indian Fashion

Hanima Anand |Feb 14, 2020

On Feb 12, the entire Indian fashion industry was shocked at the death of Wendell Rodricks – the ace fashion designer. In this article, let’s look back his trademark collections during 31 years working in the field.

Who is Wendell Rodricks?

You may not know Wendell Rodricks but you must have seen many of his designs, worn by A-list Bollywood stars such as Deepika Padukone or Anushka Sharma.

Wendell Rodricks was a leading Indian fashion designer, born on 28 May 1960. He died on February 12, 2020 at the age of 59 due to a heart attack.

Wendell Rodricks is among first people to discover Deepika Padukone

Besides being a famous designer, Wendell was also a social activist who spent his life to protect the environment and gay rights. In fact, before studying fashion in Los Angeles, U.S.A and Paris, France, Wendell graduated from catering major.

Anushka Sharma walking on the ramp with Wendell Rodricks

The Padma Shri, the fourth-highest civilian award by the government of India was conferred on him in 2014.

What is Wendell Rodricks signature style?

Being a pioneer of the Indian modern fashion industry, Wendell Rodricks’ signature style can’t be mistaken with anyone. He is either called a minimalist or perfectionist by fashionistas across the country through his exploration of fabrics as well as extreme detail-orientation.

Wendell Rodricks upgrades generosity and simplicity to another level!

Among his various collections ranging from bridal style to beach wears, a trademark in Wendell’s designs is taking full advantage of the fabric and let it do the rest. By one way or another, Wendell’s attires highlight their own charming pleats and generous fluidity while intricate patterns used on the fabric are carefully selected.

Wendell Rodricks knows how to use colours at exact time, on proper materials. While his love for pure bright shades is undeniable, he is unhesitant to experiment bold multicoloured cloth for tropical designs.

Wendell's designs vary from bridal to resort wear.

Wendell Rodricks' marked collections

The ace fashion designers have left behind enormous contributions to the fashion industry of India, represented by his famous collections throughout 27 years.

Wendell Rodricks’ first collection

His very first collection was held in 1993, reflecting his passion for light fabrics and neutral colour tones. The collection introduced twelve ensembles but only six of them were complete outfits.

Miss India and former model Mehr Jesia used to perform in Wendell's first show.

At this time, Wendell didn’t have enough budget to get shoes for all models. Mehr Jesia was among the models performing in this show.

The event took place in Oberoi hotel, Mumbai 4 years after Wendell launched his fashion label in 1989.

Wendell Rodricks’ Visionnaire in 2001

Another landmark in Wendell’s career is his Visionnaire collection two decades ago. The show was regarded by the attendees as a visual challenge to read braille on clothes. It’s also in this collection that Wendell revived the weaving technique of Kunbi Sarees in Goa, his hometown. The craft was then promoted to public across the country.

Wendell shares an endless love for the Kunbi saree of Goa

Wendell Rodricks last show

Standing out in the fashion industry with innovative ideas and bold designs, Wendell Rodricks had appeared in many fashion weeks till date.

Wendell Rodricks' creativity on white has no boundary.

Before breathing his last on Feb 12, his recent outstanding shows include Wendell Rodricks Collection at Wills Lifestyle Indian Fashion Show and The White Carpet Collection at Amazon India Fashion Week 2018.

See more of Wendell's recent designs in the video below!

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