Vijay Deverakonda To Launch Rashmika Mandanna As The Face Of His New Clothing Brand

Vijay Deverakonda has emerged as one of the most popular actors in the Telugu film industry in the last few years.

It’s the humongous success of his films Pelli Choopulu (2016), Arjun Reddy (2017) and Geetha Govindam (2018) which positioned him as an actor who hardly fails to impress his fans with his movies.

Currently, the rising star is busy filming his next film Hero and may announce his next projects soon.

In 2018, Vijay Deverakonda also turned entrepreneur when he announced the launch of his own clothing line ‘Rowdy Wear’.

The brand has turned out to be quite a success in no time, especially among the youth. The actor himself prefers wearing clothes from his own brand whenever he ventures out to promote his films or attend events.

After tasting success with Rowdy Wear, which is a clothing brand for men, Vijay Deverakonda is now planning to expand his brand and launch yet another clothing line under it. The new clothing line will cater to women in particular.

We hear that the handsome star has got extremely gorgeous Rashmika Mandanna onboard as the face of the new brand. While he is yet to announce her name as the brand ambassador of his new clothing line, media reports suggest that the Kannada actress is quite excited about getting on board.

Meanwhile, Vijay Deverakonda and Rashmika Mandanna both are busy promoting their latest film Dear Comrade. The multilingual romantic film is directed by filmmaker Bharat Kamma. It has received terrific responses from the audience and is expected to emerge as the next successful film for Vijay and Rashmika.

After Dear Comrade, Vijay Deverakonda will next be seen in Hero, while Rashmika Mandanna is currently shooting for her upcoming Kannada films like Pogaru, Bheeshma and Sarileru Neekevvaru.

>>> Also read: Vijay Deverakonda Feels He Needs More Mental Maturity For Marriage